Augmented Reality (AR) And Virtual Reality (VR) Applications In Tourism: Embracing Emerging Technologies For Improved Tourist Experiences In Malaysian Tourism Industry


  • Juhanita Jiman University Malaysia of Computer Science and Engineering, Malaysia
  • Salamiah Muhd Kulal University Malaysia of Computer Science and Engineering, Malaysia



Application of Augmented Reality (AR), Virtual Reality (VR), Tourist, Malaysian Tourism Industry


This paper investigates the impact of Augmented Reality (AR) and Virtual Reality (VR) on the Malaysian tourism business. AR and VR have emerged as revolutionary forces, transforming a wide range of industries, with tourism at the forefront of this digital transition. Augmented Reality complements real-world experiences by superimposing digital information on top of the physical world, whereas Virtual Reality immerses users in simulated environment. AR and VR have completely transformed the tourist experience, including planning, booking, on-site exploration, and post-trip comments. AR applications enrich the tourist experience by providing interactive maps, historical insights, and real-time translations, whereas virtual reality (VR) technologies enable deep interaction in a variety of fascinating activities and provide a fascinating insight into the destination's attractions.


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How to Cite

Juhanita Jiman, & Salamiah Muhd Kulal. (2023). Augmented Reality (AR) And Virtual Reality (VR) Applications In Tourism: Embracing Emerging Technologies For Improved Tourist Experiences In Malaysian Tourism Industry. International Conference On Digital Advanced Tourism Management And Technology, 1(2), 188–199.




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