Creative Tourism Development Model Through Natural Dyeing Batik Educational Tourism To Increase Interest In Tourism Visits In The Natural Village Of Malon, Semarang City

Authors

  • Nina Mistriani Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang 
  • Febe Humble Kristanto Indonesian College of Tourism Economics, Semarang City  
  • Vinka Wahyu Pramesti Indonesian College of Tourism Economics, Semarang City  
  • Anggun Rina Ardiana Indonesian College of Tourism Economics, Semarang City  
  • Regina Marsya Maharani Indonesian College of Tourism Economics, Semarang City  
  • Putri Aulia Hamidah Indonesian College of Tourism Economics, Semarang City  
  • Atalya Taqwa Setyo Nurani Dewi Indonesian College of Tourism Economics, Semarang City  
  • Ida Rohmawati Indonesian College of Tourism Economics, Semarang City  

DOI:

https://doi.org/10.56910/ictmt.v1i1.143

Keywords:

Creative Economy, Tourism Education, Tourist Visits Interest, Tourism Development

Abstract

Tourist creative development through batik education tour is one of an effort in conserving culture of Indonesian society, encouraging empowerment of society. One of them is on the Malon Village which develops a creative tourism. This study aims to analyze the development models of creative tourism through natural-colored batik education tour to increase the interest of tourist visits in an effort to enhance the small to medium tourism business to improve the local economy. This study uses qualitative methods, a field observation, interviews, and library studies. The result of this Natural Thematic Malon Village has a privilege in natural dyeing sources from processing or reusing the natural waste (leaves, bamboo, woods and others) in the environment around the village. These things give an impact to waste utilization, and are friendly for the environment as well. In its development this place became a Creative Malon Village model that provides nature-dyeing batik education tour, however there is a number of necessary things that need to be fixed related to the marketing that is narrow. Promotions are more focused on exhibitions at the mall or certain programs, rather than using social media and E-commerce to help the development of creative tourism for the village incomes and the interest of tourist visits. The Pentahelix involvement on developing business involving the role of SMEs and local village government.

Author Biographies

Febe Humble Kristanto, Indonesian College of Tourism Economics, Semarang City  

 

 

Vinka Wahyu Pramesti, Indonesian College of Tourism Economics, Semarang City  

 

 

 

 

Anggun Rina Ardiana, Indonesian College of Tourism Economics, Semarang City  

 

 

Regina Marsya Maharani, Indonesian College of Tourism Economics, Semarang City  

 

 

Putri Aulia Hamidah, Indonesian College of Tourism Economics, Semarang City  

 

 

Atalya Taqwa Setyo Nurani Dewi, Indonesian College of Tourism Economics, Semarang City  

 

 

References

Atika, A., Chandrabuwono, AB, & Akbari, MFR (2022). Increasing Knowledge of Educational Tourism Promotion Media at Pokdarwis Senanjung Sungai Biuku. Bubungan Tinggi: Journal of Community Service, 4(4), 1618. https://doi.org/10.20527/btjpm.v4i4.6497

Dwiputra, RS, Suastika, M., & Sumadyo, A. (2017). Batik Center as a Tourist Destination with a Local Wisdom Approach in Surakarta. Architecture, 14(2). https://doi.org/10.20961/arst.v14i2.9116

Juwita, T. (2020). Development of an Educational Tourism Model in Museums. 3(1), 8–17.

Masruroh, N., & Suprianik, S. (2023). The Government's Role in Developing Village Potential Through Creative Economy Education. Global Education Journal, 1(2), 73–85.

Mistriani, N., Supriyanto, S., & Triana Putra, D. (2023). Pancasila Village Educational Tourism Management, a reflection of Indonesian society. Tambusai Education, 7(2), 14437–14446. https://jptam.org/index.php/jptam/article/view/8683

Putra, MSP, & Astawa, IND (2022). Profile of the tourism industry and creative economy of Bali province. Hospitality Management Scientific Journal, 12(2), 234–248. https://doi.org/10.22334/jihm.v12i2.213

Swesti, W., Soeprihanto, J., & Widiyastuti, D. (2020). Creative Tourism Development Model to Achieve Sustainability in Kasongan Tourism Village. Kawistara Journal, 10(3), 295. https://doi.org/10.22146/kawistara.44157

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Published

2023-12-31

How to Cite

Nina Mistriani, Febe Humble Kristanto, Vinka Wahyu Pramesti, Anggun Rina Ardiana, Regina Marsya Maharani, Putri Aulia Hamidah, … Ida Rohmawati. (2023). Creative Tourism Development Model Through Natural Dyeing Batik Educational Tourism To Increase Interest In Tourism Visits In The Natural Village Of Malon, Semarang City. International Conference On Digital Advanced Tourism Management And Technology, 1(1), 657–667. https://doi.org/10.56910/ictmt.v1i1.143

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