Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia


  • Aurilia Triani Aryaningtyas Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang
  • Yustina Denik Risyanti Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang
  • Phia Susanti Helyanan Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang



Sustainable Tourism, Green Entrepreneurship, Strategies


Sustainable tourism has emerged as a critical global concern in recent years, with increasing attention directed towards the environmental impact of the tourism industry. Indonesia, renowned for its natural beauty and cultural diversity, has witnessed a surge in tourism activities, accompanied by growing environmental challenges. This research paper presents a comprehensive qualitative analysis of green entrepreneurship initiatives within the Indonesian tourism sector. This study utilizes secondary data sources, primarily drawing from previous research journals, to investigate the strategies and practices employed by green entrepreneurs in the Indonesian tourism industry. The research explores the adoption of sustainable and environmentally friendly business models, innovations in eco-friendly technologies, and partnerships for conservation efforts. It also examines the challenges and opportunities faced by green entrepreneurs in their pursuit of sustainability. The findings of this research contribute to our understanding of the role of green entrepreneurship in mitigating the environmental impacts of tourism in Indonesia. By shedding light on successful strategies and identifying areas for improvement, this study aims to guide policymakers, entrepreneurs, and stakeholders toward more sustainable tourism practices. Ultimately, this research seeks to promote the preservation of Indonesia's rich natural and cultural heritage while fostering economic growth through responsible and environmentally conscious entrepreneurship.


Achmad, F., Prambudia, Y., & Rumanti, A. A. (2023). Sustainable Tourism Industry Development: A Collaborative Model of Open Innovation, Stakeholders, and Support System Facilities. IEEE Access.

Alonso-Almeida, M. del M., & Álvarez-Gil, M. J. (2018). Green entrepreneurship in tourism. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures (pp. 369–386). Emerald Publishing Limited.

Alrawadieh, Z., Altinay, L., Cetin, G., & Şimşek, D. (2021). The interface between hospitality and tourism entrepreneurship, integration and well-being: A study of refugee entrepreneurs. International Journal of Hospitality Management, 97, 103013.

Anggita, D., Wardhani, A., & Danusastro, Y. (2016). Penilaian Aspek Green Hotel Kelas Menengah (Hotel Bintang 1, 2, dan 3). Modul, 16(1), 21–28.

Antara, M., & Sumarniasih, M. S. (2017). Role of tourism in economy of Bali and Indonesia. Journal of Tourism and Hospitality Management, 5(2), 34–44.

Ardiansyah, I., & Iskandar, H. (2021). Implementation of Green Hotel Management 5-Star Hotel in Jakarta, Case Study: The Dharmawangsa Hotel Jakarta. IOP Conference Series: Earth and Environmental Science, 704(1), 12034.

Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi, S. (2020). Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. Geo Journal of Tourism and Geosites, 29(2), 398–413.

Arowoshegbe, A. O., Emmanuel, U., & Gina, A. (2016). Sustainability and triple bottom line: An overview of two interrelated concepts. Igbinedion University Journal of Accounting, 2(16), 88–126.

Astawa, I. P., Suarja, I. K., & Sukawati, T. G. R. (2021). Exploring Green Start-up Finance for Tourism Villages. International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020), 82–85.

Bagio, A. C., & Budidharmanto, L. P. (2023). Guest Pro-environmental Behavior Towards the Implementation of Energy Efficiency through Smart Key Technology in Capsule Hotel. Indonesian Journal of Social and Environmental Issues (IJSEI), 4(2), 184–191.

Darmaputra, P. G. E., Dianasari, D. A. L., & Kalpikawati, I. A. (2020). Penerapan Konsep Green Hotel di Nusa Lembongan Bali. Jurnal Bisnis Hospitaliti, 9(2), 70–77.

Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1), 107–115.

Guild, R., Wang, X., & Russon, A. E. (2022). Tracking deforestation, drought, and fire occurrence in Kutai National Park, Indonesia. Remote Sensing, 14(22), 5630.

Hakim, L. (2017). Managing biodiversity for a competitive ecotourism industry in tropical developing countries: New opportunities in biological fields. AIP Conference Proceedings, 1908(1).

Hall, C. M. (2012). Tourism and the environment: problems, institutional arrangements and approaches. In Tourism in South and Southeast Asia (pp. 94–103). Routledge.

Hawkins, D. E. (2013). Sustainable tourism competitiveness clusters: application to World Heritage sites network development in Indonesia. In Cultural and Heritage Tourism in Asia and the Pacific (pp. 299–312). Routledge.

Jovanović Tončev, M. (2014). Importance of sustainable tourism. Sinteza 2014-Impact of the Internet on Business Activities in Serbia and Worldwide, 722–725.

Kusdiyanti, H., Febrianto, I., Wijaya, R., & Agustina, N. I. (2022). The innovation of sustainable business model in eco-edutourism: a way for creating society 5.0. BISMA (Bisnis Dan Manajemen), 14(2), 177–191.

Mahadevan, R., Amir, H., & Nugroho, A. (2017). Regional impacts of tourism-led growth on poverty and income inequality: A dynamic general equilibrium analysis for Indonesia. Tourism Economics, 23(3), 614–631.

Mardatillah, A. (2020). The enterprise culture heritage of Minangkabau cuisine, West Sumatra of Indonesia as a source of sustainable competitive advantage. Journal of Ethnic Foods, 7(1), 34.

Mbulu, Y. P., & Gunadi, I. M. A. (2018). Green Hotel and Its Implementation in Indonesia (Case Study: Aston Hotel & Resort Bogor, Neo Hotel, and Fave Hotel). 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018), 312–322.

McCool, S. F., & Moisey, R. N. (2008). Tourism, recreation and sustainability: Linking culture and the environment. Cabi.

McLeod, M., Dodds, R., & Butler, R. (2021). Introduction to special issue on island tourism resilience. In Tourism geographies (Vol. 23, Issue 3, pp. 361–370). Taylor & Francis.

Mohajan, H. K. (2018). Qualitative research methodology in social sciences and related subjects. Journal of Economic Development, Environment and People, 7(1), 23–48.

Niedziółka, I. (2014). Sustainable tourism development. Regional Formation and Development Studies, 8(3), 157–166.

NIȚĂ, D. (2019). Green entrepreneurship in the hospitality industry. Annals of the University of Petrosani Economics, 19(1).

Nurhayati, Y., Pudjihardjo, Susilo, & Ekawaty, M. (2022). Tourism Village Sustainability Strategy in Malang Regency, Indonesia: Analytical Hierarchy Process and Multidimensional Scaling Approach. In Modeling Economic Growth in Contemporary Indonesia (pp. 319–341). Emerald Publishing Limited.

Papageorgiou, G., Tsappi, E., Konis, E., Abreu, R., & Indarti, N. (2023). Developing Green Entrepreneurship Skills in Indonesia; An Educational Perspective. European Conference on Innovation and Entrepreneurship, 18(2), 704–709.

Prastiyo, S. E., Irham, Hardyastuti, S., & Jamhari, F. (2020). How agriculture, manufacture, and urbanization induced carbon emission? The case of Indonesia. Environmental Science and Pollution Research, 27(33), 42092–42103.

Rahmawati, R., Suprapti, A. R., Pinta, S. R. H., & Sudira, P. (2021). Green entrepreneurship: a study for developing eco-tourism in Indonesia. The Journal of Asian Finance, Economics and Business, 8(5), 143–150.

Reynolds, P. C. (1993). Food and tourism: towards an understanding of sustainable culture. Journal of Sustainable Tourism, 1(1), 48–54.

Sakellari, M., & Skanavis, C. (2013). Sustainable tourism development: environmental education as a tool to fill the gap between theory and practice. International Journal of Environment and Sustainable Development, 12(4), 313–323.

Schaper, M. (2016). Entrepreneurship and economic development. Routledge.

Sodik, D. M. (2020). Marine pollution in Indonesia and the regulatory framework. The International Journal of Marine and Coastal Law, 36(1), 114–135.

Soenarto, S., Rahmawati, R., Suprapti, A. R., Handayani, R., & Sudira, P. (2018). Green entrepreneurship development strategy based on local characteristic to support power eco-tourism continuous at Lombok. Journal of Tourism & Hospitality, 7(06), 269–2167.

Soeroso, A., & Susilo, Y. S. (2014). Traditional Indonesian gastronomy as a cultural tourism attraction. Editorial Board, 45, 45–59.

Soeswoyo, D. M., Jeneetica, M., Dewi, L., Dewantara, M. H., & Asparini, P. S. (2021). Tourism potential and strategy to develop competitive rural tourism in Indonesia. International Journal of Applied Sciences in Tourism and Events, 5(2), 131–141.

Sugiyarto, G., Blake, A., & Sinclair, M. T. (2003). Tourism and globalization: Economic impact in Indonesia. Annals of Tourism Research, 30(3), 683–701.

Suryani, A., Soedarso, S., Rahmawati, D., Saifulloh, M., & Agustin, D. S. Y. (2022). A Community Marine Tourism as a Business Sector: Challenges Faced by Local Community. International Journal of Business Studies, 6(2), 198–217.

Susila, W., & Hukom, A. (2023). Potensi Implementasi Green Economy Di Kalimantan Tengah. Trending: Jurnal Manajemen Dan Ekonomi, 1(2), 239–248.

Telfer, D. J., & Wall, G. (2000). Strengthening backward economic linkages: Local food purchasing by three Indonesian hotels. Tourism Geographies, 2(4), 421–447.

Watson, R. T., & Webster, J. (2020). Analysing the past to prepare for the future: Writing a literature review a roadmap for release 2.0. Journal of Decision Systems, 29(3), 129–147.

Wibowo, Y. A., & Ronggowulan, L. (2021). Potential analysis and community-based sustainable tourism development strategy (a case of kampung menjing, sukoharjo regency, central java, indonesia). IOP Conference Series: Earth and Environmental Science, 683(1), 12112.

Wichaisri, S., & Sopadang, A. (2013). Sustainable logistics system: A framework and case study. 2013 IEEE International Conference on Industrial Engineering and Engineering Management, 1017–1021.

Wijaya, S. A., & Mursitama, T. N. (2023). The Implementation of Triple Bottom Line on CSR Effort Toward Sustainable Development: Case Study Starbucks Greener Nusantara. E3S Web of Conferences, 388.

Yanti, R., Nuvriasari, A., Harto, B., Puspitasari, K. A., Setiawan, Z., Susanto, D., Harsoyo, T. D., & Syarif, R. (2023). Green Marketing For Business. PT. Sonpedia Publishing Indonesia.

Yuniati, N. (2021). Green hotel concept and practices in Indonesia. E-Journal of Tourism, 8(2), 184–196.




How to Cite

Aurilia Triani Aryaningtyas, Yustina Denik Risyanti, & Phia Susanti Helyanan. (2023). Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia . International Conference On Digital Advanced Tourism Management And Technology, 1(2), 300–311.




Similar Articles

1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)