4P Marketing Strategy In Creative Economy In Kandri Village
DOI:
https://doi.org/10.56910/ictmt.v1i2.21Keywords:
Marketing Strategy, 4P, Creative Economy, PromotionAbstract
Creative economy products have the ability to market and strengthen quality and competitive products. Marketing of MSME products of chips and cassava centers in Semarang City is a leading center in tourist villages. Local community products that are worth selling. The purpose of this research is to produce a creative economic development model through product marketing that collaborates with various aspects. This type of research uses qualitative research methods with case study research design. Data collection techniques using observation, interview and documentation techniques. The results of the 4P marketing strategy research were successfully applied effectively in marketing in the tourism business as an educational tour and community economic improvement.
References
Ardiarini, R. A. M. D. (2017). 7P Implementation in Eel Chips' Marketing of Eel Chips Culinary. Journal of Boga Technical Education, 1, 52-58.
Aztamurri, F. I., & Indratno, I. (2022). Identification of Micro, Small and Medium Enterprises (MSMEs) Ecosystem as a Supporter of Rawabogo Tourism Village, Ciwidey District, Bandung Regency. Journal of Urban and Regional Planning Research, 1(2), 175-183. https://doi.org/10.29313/jrpwk.v1i2.482
Levickaitė, R. (2011). Four Approaches to the Creative Economy: General Overview. Business, Management and Education, 9(1), 81-92. https://doi.org/10.3846/bme.2011.06
Lucky, M. (2020). Innovation and Creativity of MSME Business Actors in the Covid-19 Era. Journal of IKRA-ITH Ekonomika, 4(2), 87-93. https://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/download/1021/807
Rule, A. C., Alkouri, Z. A., Criswell, S. J., Evans, J. L., Hileman, A. N., Parpucu, H., Ruan, B., Meeteren, B. D. Van, Uhlenberg, J., Vasileva, O. S., & Zhbanova, K. S. (2012). Practicing Creative Thinking Skills by Making Creative Products Related to Economic Issues. Social Studies Research and Practice, 7(3), 47-67. https://doi.org/10.1108/ssrp-03-2012-b0004
Sari, N. (2018). Creative Economy Development in the Field of Culinary Specialties of the Jambi Region. Journal of Socio Humanities Science, 2(1), 51-60. https://doi.org/10.22437/jssh.v2i1.5281
Sedyastuti, K. (2018). Analysis of MSME Empowerment and Increased Competitiveness in the Global Market Scene. INOBIS: Indonesian Journal of Business Innovation and Management, 2(1), 117-127. https://doi.org/10.31842/jurnal-inobis.v2i1.65
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 INTERNATIONAL CONFERENCE ON DIGITAL ADVANCE TOURISM, MANAGEMENT AND TECHNOLOGY
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.