Strategy For Competitive MSMEs In Makassar City
DOI:
https://doi.org/10.56910/ictmt.v1i1.157Keywords:
New Normal, Survival Strategy, MSMEsAbstract
The COVID-19 epidemic has crippled all parts of society, particularly the economy. This predicament necessitates creative and effective survival techniques, particularly for operating a firm in the middle of an economic crisis. The purpose of this study is to investigate how MSMEs in Gaddong Village, Bontoala District, Makassar, apply creative techniques and solutions to mitigate the effects of the Covid-19 epidemic. This phenomenological investigation employs qualitative methods. Researchers purposefully chose research informants, and data was obtained via semi-structured interviews and focus group discussions. Following communicative, argumentative, and ecological validation, data were analyzed thematically using an inductive model. The study's findings indicate that themes like as optimism, self-control, confidence in one's own talents, and a willingness to undergo self-transformation are qualities that reveal the potential to live in the new normal. MSME players' survival strategies have two key focuses: product enhancement and company digitization.
References
Akhmad, A., Khalid, I., & Asdar, A. (2023). Strategy for Development of Micro, Small and Medium Enterprises in Gowa Regency, Indonesia. European Journal of Development Studies, 3(5), 7-15.
Fitriany, F., & Abidin, Z. (2018). Analysis of Strategic Factors Affecting the Success of Small Enterprises in South Sulawesi. KINERJA, 22(2), 113-125.
Hernita, H., Surya, B., Perwira, I., Abubakar, H., & Idris, M. (2021). Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia. Sustainability, 13(6), 3177.
Kurniawan, A. W., Syahribulan, S., Azis, M., Anshari, A., & Sahabuddin, R. (2021). The Influence of Entrepreneurs through Business Performance Competitive Advantage of the Small and Medium Enterprises Sector in Makassar City. PSYCHOLOGY AND EDUCATION, 58(5), 7699-7712.
Nohong, M., Sanusi, A., Nurqamar, I. F., & Harun, S. (2018). Strategic model in increasing the SMEs competitive advantage in south Sulawesi. Bisnis & Birokrasi, 25(2), 57-65.
Nur, A. C., & Niswaty, R. (2020). Local Government Strategies in Developing Entrepreneurship by Empowering Small and Medium Enterprises Based Online in Makassar City, South Sulawesi, Indonesia.
Rahman, Z. (2016). The difficulties faced by micro and small enterprises in the formal market access: The case in small and micro enterprises in the cities of Makassar and Kabupaten Gowa south Sulawesi. Journal of Humanity, 4(1), 92-103.
Remmang, H., Baharuddin, S. M., Hasanuddin, A., & Hasanuddin, A. (2023). Empowerment of Micro, Small, and Medium Enterprises in South Sulawesi through Participatory Economic Transformation (Case Study: Makassar City). Journal of Public Administration and Government, 5(3), 325-338.
Sabban, Y. A., Sanusi, A., & Supriadi, B. (2022). The Role of Human and Organizational Capital in Small and Medium-Sized Entities in the City of Makassar. Cross Current Int J Econ Manag Media Stud, 4(5), 105-110.
Sastradipraja, C. K., Sid, S. S. K., & Kom, S. K. M. (2022). E-Niaga: Konsep Dasar dan Teknologi Pendukung. Kaizen Media Publishing.
Segar K, S. (2010). Perancangan Sistem Penjualan Tiket Bis PO Kramat Djati Sulawesi Tengah (Doctoral dissertation, Universitas Komputer Indonesia).
Segar, S. (2020). Perancangan Arsitektur Teknologi Informasi Rumah Sakit Dengan TOGAF (The Open Architecture Framework).
Wijaya, S., & Segar, S. (2009). SISTEM PENGOLAHAN DATA PERSEDIAAN BARANG DI GENERAL MOTORCYCLE.
Yusuf, M., Surya, B., Menne, F., Ruslan, M., Suriani, S., & Iskandar, I. (2022). Business Agility and Competitive Advantage of SMEs in Makassar City, Indonesia. Sustainability, 15(1), 627.
Zaini, A. (2023). BUSINESS STRATEGIES AND INNOVATION ON COMPETITIVE ADVANTAGE OF SMEs. Journal of Accounting Issues, 2(2), 163-170.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Conference On Digital Advanced Tourism Management And Technology
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.