The Influence Of Promotions And Facilities On Guest Decisions To Visit The Grand Arkenso Park View Hotel Semarang

Authors

  • Deviana Wulandari Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang
  • Wenefrida Ardhian Ayu Hardiani Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang
  • Krisnawati Setyaningrum Nugraheni   Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang  
  • Mochamad Miswanto Gunawan   Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang  

DOI:

https://doi.org/10.56910/ictmt.v1i1.77

Keywords:

Promotion, Facilities, Visiting decision

Abstract

Currently, business competition in the hospitality sector is very tight. then hotel management must be competitive in competing, management must carry out attractive promotions, also provide good facilities, so that they can influence consumer visits..The purpose of this research is to examine and analyze the influence of promotions and facilities on consumer visits. This research was conducted at the Grand Arkenso Park View Hotel Semarang. The sampling technique used the probability sampling technique with the accidental sampling method, and the data collection technique used the survey method through a questionnaire. The sample size taken using the Slovin formula is 92 respondents. data processing method using multiple linear regression method with the help of SPSS (Product Solutions and Service Statistics). The test results prove that promotions and facilities have a significant and positive effect visiting guest.

References

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Syahputra, R. R., & Herman, H. (2020). The Influence of Promotions and Facilities on the Decision to Stay at OS Hotel Batam. Cohesion Scientific Journal, 4(3),

Kristanto, V. D., & Wahyuni, D. U. (2019). The Influence of Facilities and Promotions on the Decision to Stay at The Win Hotel Surabaya. Journal of Management Science and Research, 8(5),

Annishia, F. B., & Prastiyo, E. (2019). GUEST STAY AT THE BEST WESTERN PREMIER HOTEL THE HIVE The Effect Of Prices And Facilities On Guest Stay At The Best Western Premier The Hive Hotel Jakarta. Journal of Hospitality and Tourism, 4(1),

Efrianto, A., & Suwitho. (2016). The Influence of Price, Location, Promotion and Service on the Decision to Stay at The Alana Hotel Surabaya. Journal of Management Science and Research, 5(9),

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Published

2023-12-31

How to Cite

Deviana Wulandari, Wenefrida Ardhian Ayu Hardiani, KrisnawatiSetyaningrumNugraheni , & MochamadMiswantoGunawan . (2023). The Influence Of Promotions And Facilities On Guest Decisions To Visit The Grand Arkenso Park View Hotel Semarang. International Conference On Digital Advanced Tourism Management And Technology, 1(1), 342–345. https://doi.org/10.56910/ictmt.v1i1.77

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