Social Media's Influence on Destination Choice : Trends and Insights
DOI:
https://doi.org/10.56910/ictmt.v1i2.177Keywords:
Social Media, Destination Marketing, User-Generated Content, Travel Trends, InfluncersAbstract
Social media platforms have become pivotal in influencing travel decisions and destination choices. This study investigates trends in user-generated content, influencer marketing, and platform analytics. Findings reveal how social media campaigns shape perceptions of destinations, contributing to increased bookings and traveler loyalty.
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