Strategies For Enhancing Zakat Fundraising Through The Utilization Of Social Media And Digital Campaigns
DOI:
https://doi.org/10.56910/ictmt.v1i2.119Keywords:
Zakat Fundraising, Social-Media, Digital CampaignsAbstract
This study investigates strategies to enhance zakat fundraising through the utilization of social media and digital campaigns. An integrated approach is employed, focusing on data-driven personalization, engagement through interactivity, utilization of analytical tools, simplicity of messages, captivating narratives, responsiveness to changing trends, and integrated message dissemination. The introduction provides background on the context of zakat fundraising and the crucial role of zakat in social welfare. The problem statement highlights challenges in fundraising and the significance of effective strategies. The research objectives involve analyzing social media as a zakat fundraising tool and evaluating the effectiveness of digital campaigns. The research methodology includes a literature review and case studies. The research findings indicate that the integrated approach has a positive impact, with personalization and interactivity being key factors. Emphasis is placed on the necessity of responsiveness to trends and integrated message dissemination to enhance awareness and community participation in zakat fundraising.
References
Abbas, A. S. (2017). Zakat Ketentuan dan Pengelolaannya. CV. Anugerah Berkah Sentosa.
Andi Hidayat, & Mukhlisin. (2020). Analisis Pertumbuhan Zakat Pada Aplikasi Zakat Online Dompet Dhuafa. Jurnal Ilmiah Ekonomi Islam, 6(3), 675–684.
Isvadiary, R. (2010). Penerapan Obligatory System Dalam Pengelolaan Zakat Di Indonesia. Jurnal Syariah LKIHI, 61–66.
Jasafat. (2017). Manajemen Pengelolaan Zakat, Infaq dan Sadaqah Pada Baitul Mal Aceh Besar. Jurnal Al-Ijtimaiyyah, 3(2), 1–18.
Maghfirah. (2020). Zakat Management and Poverty Alleviation in Indonesia. Jurisdictie: Jurnal Hukum Dan Syariah, 11(2), 296–313.
Maghfirah. (2021a). Efektivitas Pengelolaan Zakat Dalam Mengentaskan Kemiskinan. Sosio Informa, 7(3), 203–218.
Maghfirah. (2021b). Zakat Potential Management Strategi in Indonesia. An-Nisbah: Jurnal Ekonomi Syariah, 2(8), 366–402.
Makhrus. (2019). Pengelolaan Zakat Produktif Dalam Upaya Pengentasan Kemiskinan Di Indonesia. Jurnal Hukum Ekonomi Syariah, 2(1), 37–50.
Permana, A., & Baehaqi, A. (2018). Manajemen Pengelolaan Lembaga Amil Zakat Dengan Prinsip Good Governance. Al-Masraf: Jurnal Lembaga Keuangan Dan Perbankan, 3(2), 117–131.
Purwanto, A. (2009). Manajemen Fundraising Bagi Organisasi Pengelola Zakat. Sukses.
Rahman, H. (2021). Inovasi Pengelolaan Zakat di Era Digital (Studi Akses Digital Dalam Pengumpulan Zakat). Dirosat: Journal of Islamic Studies, 6(2), 53–63.
Songgirin, A., & Maulidizen, A. (2022). Penyaluran Zakat Ke Sektor Pertanian Sebagai Strategi Pemberdayaan dan Ketahanan Pangan Keluarga. Sosio Informa: Kajian Permasalahan Sosial Dan Usaha Kesejahteraan Sosial, 8(3), 214–228.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 INTERNATIONAL CONFERENCE ON DIGITAL ADVANCE TOURISM, MANAGEMENT AND TECHNOLOGY
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
