Leadership Role In Startup Success


  • Viyen Mawar Sandagang Universitas Muhammadiyah Luwuk
  • Wirna Buana Aras Abadi Universitas Muhammadiyah Luwuk
  • Prayoga Kupande Universitas Muhammadiyah Luwuk




Start-Up, Business Success, Human Capital, Social Capital, Financial Capital, Innovation


A prospective and potentially profitable firm is a start-up that can expand. This study seeks to investigate the elements that impact the success of start-up firms by looking into young entrepreneurs who created digital start-ups in Gorontalo. A purposive sample strategy was used to pick eleven startup entrepreneurs from Gorontalo province. The Structural Equation Model—Partial Least Squares (SEM-PLS) was used in conjunction with SPSS and WARP PLS 8.0 to conduct analysis. This study employs human, social, and financial capital as independent factors, with company performance and innovation serving as mediating variables. The study's findings indicate that human and social capital have a substantial impact on corporate performance.


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How to Cite

Viyen Mawar Sandagang, Wirna Buana Aras Abadi, & Prayoga Kupande. (2023). Leadership Role In Startup Success. International Conference On Digital Advanced Tourism Management And Technology, 1(2), 710–714. https://doi.org/10.56910/ictmt.v1i2.151




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